About Us

Cien+ is an award-winning marketing firm delivering AI-Powered research, business strategies, and creative solutions. 


We are driven by data and inspired by culture to empower our partners with Cultural Intelligence to create deep, relevant, and meaningful connections that will help them unlock their full growth potential. 


Where other firms are either completely left brain or completely right brain, we activate both sides to work as one, proving that a healthy balance is not only possible but imperative. The unifying factor? Culture.


 We strive to discover key cultural insights that we can use as anchors to develop strategic and creative solutions to connect and to move consumers to action.

Our Why

America’s shifting demographics

A new market reality calls for new ways to stay relevant and future-proof business growth. 

We believe it is mathematically impossible for companies to achieve their full potential without integrating Cultural Intelligence® into everything they do.


of the U.S. population growth is driven by multicultural segments.

US POPULATION GRAPHIC_Mesa de trabajo 1.


Earning us broad recognition as an innovator
and thought leader for Cultural Intelligence®

We are actively engaged with the communities we serve well beyond client work. From the United Nations to academia and mainstream news, we are proud voices elevating the power of culture and inclusion as a competitive advantage in business and society.

New york state of opportunity.png


founded by former clients, who created the company they wish they could have hired.

Our CEO and co-founder Lili Gil Valletta arrived to the U.S. at the age of 17 with only a student visa, a suitcase and not a word of English. As a rising star in corporate America, she quickly became one of the youngest female executives at corporations like Johnson & Johnson where over her 10-year tenure she pioneered multicultural marketing strategies and founded the Hispanic employee resource group, HOLA. At J&J she met our co-founder and Chief Innovation Officer, Enrique Arbelaez who was inspired by the need to innovate and apply technology in an ever-changing marketplace. With that, the inspiration for CIEN+ came to be.


We are also a woman-owned and minority-owned enterprise.

Our approach to Cultural Intelligence®

by Culture

Executed with the creativity
and agility of marketing
and advertising firms

by Data

Bringing together the
discipline and technologies of consulting and tech companies

CIEN Neon Icon Mockup V4.png
Let's Connect!