How Aetna’s brand promise became relevant to U.S Hispanics
Aetna’s first ever, integrated multicultural marketing strategy! A journey to empower Aetna to unlock the full power of America’s fastest-growing segments, delivering culturally conscious programs and campaigns that connected with diverse customers. From opportunity sizing, to A.I. powered consumer research, to brand advertising, we left no stone unturned as we helped Aetna connect with relevance.