Elevating cultural
trends to accelerate
collaborative growth
Challenge
Create an interactive and engaging virtual summit that transfers all the attractiveness of an on-site event about the U.S Hispanic consumer and positions PepsiCo as a trusted thought leader and partner among its retail customers.
Approach
So, we created PepsiCo Customer Growth Summit (CGS) virtual event. It was an interactive and customized LIVE platform with high-level production logistics influenced by Hispanic stars as a host, speakers, and celebrities combined with a surprise & delight moment to increase the engagement.
Results
PepsiCo had an impactful event full of new partnerships elevating the Hispanic market
and reinforced PepsiCo's brand as the
preferred, and trusted partner thought leader across the retailers.
