It is now time to visibly acknowledge the cultural truths of one of the strongest underrepresented communities and develop a multi-channel marketing strategy built around the Latinx audiences.
We developed a multi-channel marketing strategy focused on increasing awareness and familiarity with Google Fiber, its fair price products, and customer services. We are positioning Google Fiber with the Latinx community as the best internet solution even though all the interruptions a Latinx household can have.
Google Fiber got a huge impact across different media channels. Social Media ads generated 1.4m impressions to date through Facebook Feed Ads and Instagram Stories with strong response and engagement. YouTube videos (VCRs) were 2x higher than the benchmark. Rich media creatives outperformed the top benchmark by a margin of 1.5x (4.49%), and 3x (0.21%) for rich media full screen and display desktop ads respectively.