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Elevating cultural 
trends to accelerate 
collaborative growth

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Challenge

Create an interactive and engaging virtual summit that transfers all the attractiveness of an on-site event about the U.S Hispanic consumer and positions PepsiCo as a trusted thought leader and partner among its retail customers.

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Approach

So, we created PepsiCo Customer Growth Summit (CGS) virtual event. It was an interactive and customized LIVE platform with high-level production logistics influenced by Hispanic stars as a host, speakers, and celebrities combined with a surprise & delight moment to increase the engagement.

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Results

PepsiCo had an impactful event full of new partnerships elevating the Hispanic market

and reinforced PepsiCo's brand as the

preferred, and trusted partner thought leader across the retailers.

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Culturintel™

Des-Silencia la Voz de tu País

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Kellogg´s

K Way of Inclusive Marketing