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WeightWatchers

Reimagined

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Challenge

Activate authentic and relevant awareness and engagement among the U.S. Hispanic audience. Ultimately, seek to motivate the community to join myWW as their partner in wellness in 2020, and beyond.

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Approach

Inspired by Oprah’s Vision 2020, WW launched Ada’s Challenge with Adamari Lopez to inspire and motivate a collective health journey
“Ada’s Challenge” comes to life through Adamari López joining Oprah’s Vision Tour and inviting her fans and friends to become part of a collective health journey.

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Results

WW Ada's Challenge program had an impactful digital campaign, with millions of coverage views, billions of readerships, and thousands of social media shares, giving WW a lot of new partners in myWW and a fantastic collective health group journey participation.

 

67 Pieces of media coverage/ News articles

4.12B Online readership

2.33M Estimated coverage views

12.9K Social shares

65 Average domain authority 

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Culturintel™

Des-Silencia la Voz de tu País

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Kellogg´s

K Way of Inclusive Marketing