A Cultural Intelligence® Engine For A New Mainstream
CIEN+, part of the CULTURE+ network, is a leading innovation and creative transformation consultancy and award-winning creative marketing agency unlocking the power of Cultural Intelligence® Solutions to move people and drive extraordinary growth.
We are culture shapers.
Discovering and building what is next.
And partnering with ambitious brand leaders to dream big and innovate to make their brands future-proof and culture ready.
That inspire, empower & move people for good.
Our SuperPower
is Cultural Intelligence®
Cultural Intelligence® is the ability to anticipate, understand, adapt, lead and grow in culturally diverse environments, enabling brands to drive both cultural relevance and commercial growth.
Inspired by Culture,
Driven by Data.
We blend left and right side of the brain to get to the core of what makes people tick, with a focus on passion points that can trigger behaviours that drive change, growth, and profits.
Cultural Intelligence® Services
Unpacking Growth at Every Step
DISCOVER
Powerful Point of View
Sociocultural mapping
Culture & trend forecast
Innovation mapping
Consumer Insights/AI
Strategic Planning
DESIGN
Brand That Makes a Statement
Creative vision
Brand strategy
Product Innovation
Brand identity
Campaign Planning
DEPLOY
Break Through The Clutter
Creative Campaigns
Go to Market Plans
Content
DRIVE
Delivering Brand Growth
Channels strategy
Commercial concepts and strategies
Marketing innovations
Performance media
KPI tracking
A Family of Cultural Intelligence® Solutions
INSIGHTS
BRANDING/LUXURY
STRATEGY
TRAINING
MARKETING
Born from a dream, necessity, and vision, CIEN+ and Culture+ emerged when Lili Gil Valleta and Enrique Arbelaez, then at Johnson & Johnson, couldn’t find the company partner they needed.
They envisioned a firm where strategy, creativity, and cultural intelligence ignite real impact.
More than agencies, they built transformation partners—where culture fuels growth and brands unlock the extraordinary.
Culture Fwd
Trends and inspirations for impact.
The rise of
El Nuevo Country
The power of Cultural Intelligence®
The NFL’s 30-million-strong Latino Fandom
Embracing
the new Mainstream
Clients that Trust Us
